{"id":1928,"date":"2026-05-16T01:55:31","date_gmt":"2026-05-16T01:55:31","guid":{"rendered":"https:\/\/elcaminofinancial.com\/blog\/?p=1928"},"modified":"2026-06-23T07:40:49","modified_gmt":"2026-06-23T07:40:49","slug":"new-video-ecf-puts-your-brand-in-center-stage-with-our-newest-feature","status":"publish","type":"post","link":"https:\/\/elcaminofinancial.com\/blog\/new-video-ecf-puts-your-brand-in-center-stage-with-our-newest-feature\/","title":{"rendered":"Forge Your Digital Brand With ECF: Introducing ECF White Labeling"},"content":{"rendered":"\n<figure class=\"wp-block-video\"><video height=\"1080\" style=\"aspect-ratio: 1920 \/ 1080;\" width=\"1920\" controls poster=\"https:\/\/elcaminofinancial.com\/blog\/wp-content\/uploads\/2026\/05\/ecf-branding-feature.png\" src=\"https:\/\/elcaminofinancial.com\/blog\/wp-content\/uploads\/2026\/05\/ecf-branding-feature-3.mp4\" playsinline><track src=\"https:\/\/elcaminofinancial.com\/blog\/wp-content\/uploads\/2026\/05\/ECF-Closed-Captioning.vtt\" label=\"ECF Closed Captioning\" srclang=\"en\" kind=\"subtitles\"\/><\/video><\/figure>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Hey everyone, Sergio here, and I&#8217;m very excited to announce that we at <a href=\"https:\/\/elcaminofinancial.com\/\">ECF<\/a>&nbsp;just rolled out a new feature that gives financial advisors more control over their branding.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">At <a href=\"https:\/\/elcaminofinancial.com\/\">ECF<\/a>, we pride ourselves on serving as a partner to financial advisors, helping strengthen your brand and expertise, not compete with it. And that&#8217;s exactly how we approach our design. That said, I&#8217;m excited to announce.<\/p>\n\n\n\n<!--more-->\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">You can now upload your own firm&#8217;s logo and replace the <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><a href=\"https:\/\/elcaminofinancial.com\/\" target=\"_blank\">ECF<\/a><\/span>&nbsp;logo across the entire platform, including a branded registration and login experience for your clients. Let me show you how this works.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"975\" height=\"464\" src=\"https:\/\/elcaminofinancial.com\/blog\/wp-content\/uploads\/2026\/05\/image.png\" alt=\"\" class=\"wp-image-1957\" srcset=\"https:\/\/elcaminofinancial.com\/blog\/wp-content\/uploads\/2026\/05\/image.png 975w, https:\/\/elcaminofinancial.com\/blog\/wp-content\/uploads\/2026\/05\/image-300x143.png 300w, https:\/\/elcaminofinancial.com\/blog\/wp-content\/uploads\/2026\/05\/image-768x365.png 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Now that we are logged in, I&#8217;ll go up to the top right and click on my profile:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"975\" height=\"460\" src=\"https:\/\/elcaminofinancial.com\/blog\/wp-content\/uploads\/2026\/05\/image-1.png\" alt=\"\" class=\"wp-image-1958\" srcset=\"https:\/\/elcaminofinancial.com\/blog\/wp-content\/uploads\/2026\/05\/image-1.png 975w, https:\/\/elcaminofinancial.com\/blog\/wp-content\/uploads\/2026\/05\/image-1-300x142.png 300w, https:\/\/elcaminofinancial.com\/blog\/wp-content\/uploads\/2026\/05\/image-1-768x362.png 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Here we will upload our firm logo and enter our firm name. You will see I have now updated the logo and entered my firm&#8217;s name. I will go down now and hit Save Changes.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"975\" height=\"450\" src=\"https:\/\/elcaminofinancial.com\/blog\/wp-content\/uploads\/2026\/05\/image-2.png\" alt=\"\" class=\"wp-image-1959\" srcset=\"https:\/\/elcaminofinancial.com\/blog\/wp-content\/uploads\/2026\/05\/image-2.png 975w, https:\/\/elcaminofinancial.com\/blog\/wp-content\/uploads\/2026\/05\/image-2-300x138.png 300w, https:\/\/elcaminofinancial.com\/blog\/wp-content\/uploads\/2026\/05\/image-2-768x354.png 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">When you update your branding, your team and your clients will see it across the platform instantly.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"975\" height=\"462\" src=\"https:\/\/elcaminofinancial.com\/blog\/wp-content\/uploads\/2026\/05\/image-3.png\" alt=\"\" class=\"wp-image-1960\" srcset=\"https:\/\/elcaminofinancial.com\/blog\/wp-content\/uploads\/2026\/05\/image-3.png 975w, https:\/\/elcaminofinancial.com\/blog\/wp-content\/uploads\/2026\/05\/image-3-300x142.png 300w, https:\/\/elcaminofinancial.com\/blog\/wp-content\/uploads\/2026\/05\/image-3-768x364.png 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">So, now that in <span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><a href=\"https:\/\/elcaminofinancial.com\/\" target=\"_blank\">ECF<\/a><\/span>,&nbsp;your brand is center stage, let me show you how this carries through to your clients.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">When you send an invite to a client or a firm user to access the platform from the invitations tab, they will receive an email to get started. The email includes your firm&#8217;s name and a secure link to register.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"975\" height=\"467\" src=\"https:\/\/elcaminofinancial.com\/blog\/wp-content\/uploads\/2026\/05\/image-4.png\" alt=\"\" class=\"wp-image-1961\" srcset=\"https:\/\/elcaminofinancial.com\/blog\/wp-content\/uploads\/2026\/05\/image-4.png 975w, https:\/\/elcaminofinancial.com\/blog\/wp-content\/uploads\/2026\/05\/image-4-300x144.png 300w, https:\/\/elcaminofinancial.com\/blog\/wp-content\/uploads\/2026\/05\/image-4-768x368.png 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">The email will look like the one on the screen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"975\" height=\"458\" src=\"https:\/\/elcaminofinancial.com\/blog\/wp-content\/uploads\/2026\/05\/image-5.png\" alt=\"\" class=\"wp-image-1962\" srcset=\"https:\/\/elcaminofinancial.com\/blog\/wp-content\/uploads\/2026\/05\/image-5.png 975w, https:\/\/elcaminofinancial.com\/blog\/wp-content\/uploads\/2026\/05\/image-5-300x141.png 300w, https:\/\/elcaminofinancial.com\/blog\/wp-content\/uploads\/2026\/05\/image-5-768x361.png 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">Once your clients or firm users click on register, they&#8217;ll land on a fully branded registration experience with your logo and firm name front and center.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">And from here, your firm branding carries through when they log in.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"975\" height=\"463\" src=\"https:\/\/elcaminofinancial.com\/blog\/wp-content\/uploads\/2026\/05\/image-6.png\" alt=\"\" class=\"wp-image-1963\" srcset=\"https:\/\/elcaminofinancial.com\/blog\/wp-content\/uploads\/2026\/05\/image-6.png 975w, https:\/\/elcaminofinancial.com\/blog\/wp-content\/uploads\/2026\/05\/image-6-300x142.png 300w, https:\/\/elcaminofinancial.com\/blog\/wp-content\/uploads\/2026\/05\/image-6-768x365.png 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">So, from the first real interaction through the full experience, your firm is center stage. &nbsp;This feature is now live inside <a href=\"https:\/\/elcaminofinancial.com\/\">ECF<\/a>.<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\">If you want help setting this up, feel free to reach out at <strong>hello@elcaminofinancial.com<\/strong> or send us a message through the contact page on our website. And thank you for your time today, and have a great day! &#8211; Sergio<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"975\" height=\"545\" src=\"https:\/\/elcaminofinancial.com\/blog\/wp-content\/uploads\/2026\/05\/image-7.png\" alt=\"\" class=\"wp-image-1964\" style=\"width:975px;height:auto\" srcset=\"https:\/\/elcaminofinancial.com\/blog\/wp-content\/uploads\/2026\/05\/image-7.png 975w, https:\/\/elcaminofinancial.com\/blog\/wp-content\/uploads\/2026\/05\/image-7-300x168.png 300w, https:\/\/elcaminofinancial.com\/blog\/wp-content\/uploads\/2026\/05\/image-7-768x429.png 768w\" sizes=\"(max-width: 975px) 100vw, 975px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Hey everyone, Sergio here, and I&#8217;m very excited to announce that we at ECF&nbsp;just rolled out a new feature that gives financial advisors more control over their branding. At ECF, we pride ourselves on serving as a partner to financial advisors, helping strengthen your brand and expertise, not compete with it. And that&#8217;s exactly how we approach our design. That said, I&#8217;m excited to announce.<\/p>\n","protected":false},"author":2,"featured_media":1933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[48,47],"tags":[14,9,21,24,8],"class_list":["post-1928","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements","category-financial-planning","tag-ecf","tag-el-camino-financial","tag-financial-planning","tag-fintech","tag-personal-finance"],"_links":{"self":[{"href":"https:\/\/elcaminofinancial.com\/blog\/wp-json\/wp\/v2\/posts\/1928","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elcaminofinancial.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elcaminofinancial.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elcaminofinancial.com\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/elcaminofinancial.com\/blog\/wp-json\/wp\/v2\/comments?post=1928"}],"version-history":[{"count":0,"href":"https:\/\/elcaminofinancial.com\/blog\/wp-json\/wp\/v2\/posts\/1928\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elcaminofinancial.com\/blog\/wp-json\/wp\/v2\/media\/1933"}],"wp:attachment":[{"href":"https:\/\/elcaminofinancial.com\/blog\/wp-json\/wp\/v2\/media?parent=1928"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elcaminofinancial.com\/blog\/wp-json\/wp\/v2\/categories?post=1928"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elcaminofinancial.com\/blog\/wp-json\/wp\/v2\/tags?post=1928"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}